The concept of digital marketing has become this generation’s mantra. There must be thousands of articles and blogs all over the internet depicting ways to learn digital marketing, or how to enhance one’s skill in this arena!
In that rush, everyone seems to miss out on the compatibility of the system with the workforce. Because people work with a certain acceptance level, with a diverse workforce consisting of baby boomers to Gen-Z, it’s even harder to embed the digital culture equally in everyone.
Success depends on an effective workforce; and the situation can be used to an advantage. Here’s how!
- Embedding the culture:
Study shows that digitally mature companies employ the culture from top down. Indeed, senior management is more likely to understand the external and internal factors if they understand the change.
80% of companies with active and effective digital marketing say they take initiate risk taking. That consists of 23% who are at an early stage of digital maturity. This is because the leaders and the workforce both can work with each other.
- Accept change:
According to recent reports, more than 60% executives feel they are not prepared to deal with the changes. Because digital is impacting the way an organization works, special skills are coming in front as key skills in a company’s arsenal.
For example, cloud computing, cognitive computing, digital analytics are becoming important factors in business-to-customer communication.
- Diversified workforce:
Diversity is very critical as it gives a wide set of expertise, perspective and background to work with. Specialists are important in an organization, but staffs with generalist skills help to foster innovation, create new business ideas to drive business success.
- Humane factor:
Understanding the skills of their employees and nurturing it, is important. With a diverse skillset at hand, specialised teams can be formed with people already in the company.
Consequently it fulfils niche roles that a business might be lagging at; by mapping out the digital expertise of a workforce a business can future-proof the organization.
- Skill development and learning:
A study of Deloitte shows that 70% of the learning should come from practical training and exposer, rest 30% should come from training and reading.
That 70% is an important figure; companies need to address the fact that providing specific skill development programs are very important. Also important is to reward employees, encouraging more achievements, and will address the rest to reach the level.
- Studying market and own performance:
It is essential to know what has and has not worked in development and retention. Studying past performance enables an organization to learn from their failure; and work out how to move forward.
An organization will get diverse benefits by adopting a digital marketplace:
- Increased productivity.
- Better employee retention.
- Employee satisfaction.
- Better compliance and governance.
The benefits or employing a digital marketplace is numerous. According toTony Zambito, founder and leading authority in buyer personas, technology should be used to enhance human interaction, not only to automate processes.
Therefore businesses should develop in digital marketing in order to satisfy both their customers and employee, which is the very purpose of a business.